Brazilian Joia™ Strengthening + Smoothing Shampoo - 90ml

A bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair in the Cheirosa 62 fragrance. Sulfate-free, color safe.

Features and Benefits
This shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas.

A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture:
- SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use.
- Brazil Nut Oil: Rich in selenium to nourish,help protect and restore vital shine.
- Buriti Fruit: Brimming with healthy fats to smooth cuticles to fight frizz and strengthen dry, brittle hair.

Sulfate-free and color-safe.

Good to know
'In Portuguese, Joia means, gem or jewel. Like jewelry, Brazilian women see their hair as the ultimate accessory that they use to let their personality shine through.

Damage doesn’t discriminate — fine to medium hair needs repair and weightless hydration. Clinically proven to reduce 58% of hair damage this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa 62 scent.

Clinically proven after one use: 

- 58% of damage repaired
- 71% frizz reduction for 8 hours* 
- Helps protect hair from future damage* 
- 76% of split ends mended*  

'In Portuguese, Joia means, gem or jewel. Like jewelry, Brazilian women see their hair as the ultimate accessory that they use to let their personality shine through.

Damage doesn’t discriminate — fine to medium hair needs repair and weightless hydration. Clinically proven to reduce 58% of hair damage this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa 62 scent.

Clinically proven after one use:

- 58% of damage repaired
- 71% frizz reduction for 8 hours*
- Helps protect hair from future damage*
- 76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.