SHOW OFF YOUR CURVES

Words by Jamal Grootboom | Images: Supplied

When it comes to the hunt to find a good pair of jeans, it can be an endless search - especially if you’ve got thick hips, thighs and a banging derriere. Along with this, one of the frustrations comes with the waist-to-hip ratio ending with a pair of jeans that have a gap around the waist area at the back.

As a global leader in style, quality, and durability, Levi's® knew that true empowerment meant creating jeans that excelled in every area which included women of all sizes. The South African market had a unique need that Levi’s® aimed to fill.

The Levi’s® Curvy range came to the rescue which is exclusively for the region and is manufactured at their Epping plant in Cape Town. These jeans are meticulously designed to sculpt your figure and elongate your legs while maintaining their shape without causing gaping at the waist. Coming in five unique styles - Curvy Skinny jeans, High-Rise Super Skinny jeans, Super Skinny jeans, Flare jeans, and Straight jeans - the soft fabric technology uses a delicate blend of soft cotton with stretch. This offers sculpting benefits and delivers a luxurious touch while adding flexibility to accentuate your curves without compromising comfort.

At its core, the Levi’s® Curvy campaign is committed to representing and celebrating women, no matter their shape or size. For many South African women, getting a pair of jeans that fit properly is an endless mission with their unique body shape often not being taken into account. The Cury range aims to be inclusive and make you feel confident and comfortable in your skin.

COMPETITION TIME

Stand a chance to win a private styling session at Haus of Strauss Africa, courtesy of Levi’s® (flights included should the winner reside outside the greater Johannesburg area) + a R1500 Superbalist voucher for the main winner.

There will also be 5 runner-ups that win a pair of Curvy Jeans.

HOW TO WIN:
Like the competition post on the Instagram post below.
Comment & tell us your favourite Curvy Jean style
Make sure you are following @levis_africa and @superbalist

T’s + C’s Apply:
1. Entrants must be over the age of 18 and reside in South Africa.
2. By participating in this competition, all participants accept and agree to abide by these rules and terms and conditions.
3. Neither Levi Strauss South Africa (Pty) Ltd, Takealot.com and their respective advertising, media and PR agencies, nor their trading partners shall be liable in any way whatsoever for any loss, damage or costs, however arising, suffered by a participant of this competition.
4. Under no circumstances shall the retailer be liable to anyone who participates in this competition for any direct or consequential loss however arising which may be suffered, whether as a result of any negligent act or omission or any default on the part of the retailer or otherwise.
5. The laws of the Republic of South Africa govern these Terms and Conditions and participants agree to be subject to the exclusive jurisdiction of the South African courts.