THE ORDINARY IS HERE

Words by Jamal Grootboom | Images: Supplied

The wait is over. South African skincare enthusiasts can shop the world-renowned brand The Ordinary online on Superbalist.com.

Gaining a cult fanbase after its launch in 2016, The Ordinary has become a staple in many skincare lovers' routines across the globe. This brand was the launchpad for the rise of ingredient-focused skincare in the beauty industry.

With minimal packaging, an affordable price point, and a focus on equipping consumers with vital information, it’s clear to see why The Ordinary has made it into many beauty creators' Best Of end-of-year lists and has stayed a go-to for many years since.

Whether it's been on your skincare must-have list or you’re looking to switch things up, The Ordinary’s products can easily slot into your routine.

The birth of The Ordinary was due to a sense of frustration with the skincare industry regarding the “lack of integrity around pricing and communication in the world of beauty”, as stated by DECIEM CEO and Co-Founder Nicola Kilner.

Being transparent with skincare consumers and enabling them to know exactly which ingredients to use for specific concerns at a reasonable price are pillars The Ordinary is built on.

What launched The Ordinary into the stratosphere as one of the biggest disruptors in the beauty space is their focus on single-ingredient formulas, which allows consumers to hand-pick products to target their main concerns.

Skinfluencers such as Hyram Yarbro, Cassandra Bankson, James Welsh and many more have all shared their good experiences with The Ordinary, garnering millions of views on YouTube. Not to mention the move of the beauty and skincare community to TikTok, which also gave The Ordinary a new audience and is seen as one of the go-to skincare brands on the video-sharing platform.

Starting a new skincare routine can be one of the best steps you can take if you want to press the reset button on your skin journey. The Ordinary has an easy 3-step routine where you prep, treat and seal to help achieve your desired results.

Start by preparing your skin with the Squalene Cleanser, which is suitable for daily use and works for all skin types to remove impurities. Leaving the skin feeling clean without stripping natural oils.

The next step is addressing your specific skin needs by using a serum. For example, if you have dry or dehydrated skin, the Hyaluronic Acid 2% + B5 serum is recommended for its hydrating and plumping properties. If you want to brighten the skin while improving topical smoothness, the Niacinamide 10% + Zinc 1% water-based serum is recommended.

Lastly, after you have prepped and treated your skin, it’s time to seal everything with a moisturiser. The Natural Moisturizing Factors + HA moisturiser locks every step done previously in, and the lightweight formula sits flawlessly underneath SPF and makeup.