MUGLER X H&M IS COMING

Words by Jamal Grootboom | Images: Supplied

In the words of Cardi B, “come take me out (in) this Mugler”. Following iconic designer label collaborations with Balmain, Kenzo, Erdem, and Moschino, H&M’s next big collaboration is with renowned French luxury fashion house, Mugler. Dropping on 11 May, the Mugler X H&M limited-edition collection will be available online in South Africa, exclusively on Superbalist.

As a champion for freedom of expression mixed with high glamour, humour and daring style, Mugler has garnered fans all across the globe with their bold fashion choices. Evoking feelings of flamboyancy, playfulness, body-positivity and youthfulness, this collaboration embodies everything Mugler stands for.

“We are thrilled to be collaborating with Mugler and to offer our customers the chance to own a piece of fashion history - whether one of the unmistakable new hits from Mugler’s recent collections by creative director Casey Cadwallader, or an exclusive ‘80s and ‘90s archive remake, originally created by founder Manfred Thierry Mugler,” says H&M spokesperson Hendrik Alpen.

Crafted under the direction of Mugler’s creative director Casey Cadwallader, the collection combines the house's history with the present and future, featuring signature Mugler looks along with new silhouettes. All of the pieces have a fluid and transformational cross-gender styling approach, underpinning the fashion house’s ethos. The collection was built with sustainability in mind, with 67% of the collection being made from more sustainably-sourced or recycled materials.

Speaking about the collection, Casey says, “the details and quality of every piece had to be exactly as we do them, and I wanted to showcase the energy of Mugler, which has always been about clothes that allow for personal liberation.” He continues, “You can be so many different versions of yourself in Mugler.”

The Mugler X H&M collaboration was in talks prior to the passing of the house’s founder, Manfred Thierry Mugler in January 2022. Creative advisor at H&M, Ann-Sofie Johansson, said that they “are proud to celebrate the legacy of Manfred Thierry Mugler with this collection.”

The Mugler catsuit has become one of the most sought-after pieces for anyone who isn’t afraid to show some skin. Many celebrities have been seen on stage and at parties rocking this ‘fit which has become synonymous with one of Mugler’s house codes.

This collection features several versions of Casey's signature cut-out design in catsuits, bodysuits and tights. More iconic silhouettes include his electric form-hugging dresses and flattering twisted denim designs with panels of nylon and corset detailing in unexpected ways, which are sure-fire showstoppers.

Mugler is also known for their various silhouettes that incorporates masculine elements mixed with feminine shapes, creating a juxtaposition of hard and soft. Echoing the late ‘80s and early ‘90s, these designs are known for their strong sharp tailoring, prominent shoulders and an emphasis on a nipped-in waist. This collection also includes fashion-forward blazers, and corset detailing on hoodies and tops, showcasing the boldness and flamboyancy the luxury fashion house is known for.

The Mugler X H&M collection will be available for purchase from 11 May on Superbalist.com in South Africa. To allow as many customers as possible to shop from the Mugler X H&M collection, purchases are limited to one piece of each style per customer, a total of 5 pieces per customer. This applies to all items in the collection, including accessories, shoes and bags.

*Ts & Cs apply.
Limited to only 5 per customer.

What does this mean?
This is a limited-edition product and stock on offer is limited.

This means that each Superbalist Customer/registered user shall only be allowed to purchase a maximum quantity of 5 of these products.

Subject to the Superbalist Terms and Conditions, Superbalist shall have the right to cancel any order of this product that violates the above limitation.