ORBIT LAUNCHES NEW #FINDYOURFRESHLOOK CAMPAIGN

Words by Kirsten Jacobs | Images: Supplied

Are you a young, expressive, South African fashion lover that enjoys experimenting with different looks and styles? Then Orbit’s new #FindYourFreshLook campaign is made for you.

The #FindYourFreshLook campaign connects Orbit with South Africa’s young fashion community in a relevant and creative way. To breathe new life and personality into their brand, Orbit switched up the design of their gum packaging for a fresh new look. And with this campaign, SA’s young creatives will get a chance to do the same!

To introduce the brand's fresh new look, Orbit is partnering up with three South African content creators. Each content creator has been given one of three Orbit flavours (Spearmint, Peppermint and Tropical) to showcase in their style over the course of the #FindYourFreshLook campaign.

Take a look at the content creators you’ll soon be seeing on your feed:

@leago_scars – Orbit Spearmint

Often regarded as a high fashion connoisseur among his peers. Leago Scars is a fashion artist and content creator with an unorthodox approach to style and fashion. He has collaborated with popular fashion brands such as Puma, Dickies, Adidas and Diesel.

@nadinecerff – Orbit Tropical Refreshers

Nadine is a multifaceted content creator, stylist, model, and entrepreneur that expresses herself through her art. She believes all “ identities intertwine”, taking the shape and form of all her expressions. She also encourages the youth around her to opt for a sustainable way of expressing themselves through thrifting, which also allows for individualism with the one-of-a-kind pieces. Nadine is launching her jewellery store soon, giving us wearable art.

Justin is a 2015 Solo World Champion hip hop dancer and full-time social media content creator.  He is among the country’s talented creators who uses social media to showcase and market his talent. He is also recognized for his participation in the SABC 1 dance show, "Dance Yo Dumo" where he mentored dancers. He is best known on social media for his versatile African dance moves.

Want to enter the competition too? You’re in luck. Creatives can also enter the #FindYourFreshLook campaign competition for a chance to win a year's supply of Orbit gum and a R2000 fashion voucher!

Entering is easy! Just combine the look and feel of Orbit gum with your own to create a unique style inspired by any of the Orbit gum flavours and share it on social media, tagging Orbit SA (@OrbitSA/@orbit_gumsa) in your submission/comment or post.

View competition Ts+Cs HERE