H&M AND SUPERBALIST SWIPE RIGHT ON EACH OTHER

Words: Jamal Grootboom | Images: Supplied

When it comes to monumental fashion moments in South Africa, the day H&M announced it was opening physical stores in the country was one for the books. Finally, one of the most well-known retailers in the world was making its way here, no longer only accessible when catching a flight to Europe or America.

As the years went by and more stores opened across the country - 28 to be exact - the next question on everyone’s mind was when the popular retailer would make its presence in the e-commerce sphere. Luckily, Superbalist slid into H&M’s DMs and made it all happen.

The two retail giants proudly announced in December 2022 that SA’s biggest online fashion destination would be the exclusive online home for H&M. Fast forward to February 2023 and we’re making it online official.

With the big day finally here, we’ve gathered a few of our top picks that deserve a spot in your wardrobe.

While trends come and go, certain base items stay in style as the foundation of any wardrobe. There might be slight updates with every trend cycle, but these essentials are easily adjustable to fit what the current cool kids consider to be a clean look. Pick up a twill shirt, fitted crop top, lightweight cotton sweater, shirt dress and relaxed cargo or corduroy trousers to elevate your collection of essentials.

Taking a leap of faith with bold silhouettes and styles you’ve seen on the streets and on your favourite content creator can be daunting, but it doesn’t have to be. Simply adding a couple of statement items to your wardrobe makes it easy to safely jump off the fashion ledge. This is the time to try bright colours with crêpe dresses, bold tops and striking print mini-dresses. Explore different aesthetic options with cut-out tops, flared trousers and exciting printed shirts.

At a certain age, kids have their personality shining through and that comes with their own personal style too. Just look at the KarJenner kids, who always step out in a hot fit that is both age-appropriate yet dripping with swag. Obviously, practicality still plays a huge part, but that doesn’t mean fashion is out of the window. Think flared leggings, printed tees + matching sets, oversized shirts and jackets.