FUTURE OF FOUNDATION: SKINCARE MEETS MAKEUP

Words: Leila Peterson | Images: Getty + Supplied

After a year of minimal makeup (thanks to our empty social calendars) and only reaching for our cosmetic bag for those Zoom meetings where you’ll have your camera on, we’ve become used to seeing our bare faces in all of their natural glory.

Healthy, fresh, and glowing understated beauty looks have replaced the makeup trends defined by the last decade: Think full-coverage foundations, sculpted cheekbones, and high wattage glow.

Of course, we are still super excited to be back on the beat in a big way this summer. In fact, according to Bloomberg News, 80 percent of people aged 16-34 are excited to wear more makeup again after lockdown. But having gotten used to a minimal way of doing things, it seems the products we're favouring right now are subtle cheats that help us embrace a more natural look.

The best part?

Some of our most beloved beauty brands are taking on a “less is more” approach and prioritising skincare and convenience over heavy formulas and coverage.

The perfect example of this is Clinique’s Even Better Clinical Serum foundation. Built with three serum technologies; this satin, matte oil-free formula delivers even coverage while leaving bare skin looking even better

WHO SHOULD USE THIS SERUM FOUNDATION?

Ideal for all those with oily complexions, Clinique’s Even Better Clinical Serum Foundation is oil-free, fragrance-free, non-acnegenic, dermatologist and ophthalmologist tested.

SO WHAT IS IT EXACTLY?

As the name suggests, this formula offers the coverage of a foundation combined with the skin benefits of a serum - it’s where skincare meets makeup. Built with three serum technologies, it not only delivers buildable semi-matte coverage, but leaves bare skin looking even better. Think fewer imperfections, smoother skin, and a radiant complexion.

WHAT DOES THE SERUM FOUNDATION DO?

If you are already a fan of BB creams and tinted moisturisers, but simultaneously crave some multitasking, skin-perfecting oomph, then serum foundation might just be exactly what you need to maximise your minimalist routine.

Packed with good-for-skin ingredients; Clinique’s exclusive dark spot-fighting molecule UP302, vitamin C, salicylic acid hyaluronic acid, and SPF, this weightless foundation with 24-hour wear helps visibly improve skin instantly and over time.

HOW TO USE CLINIQUE EVEN BETTER CLINICAL SERUM FOUNDATION

Using your preferred technique, apply a small amount of foundation and blend onto moisturised skin. Because the formula is so concentrated, it’s best to start off with just a half-pump and add then more if you require additional coverage.

And just like that, you're ready to show off your happy skin.