Five key trends for an ultra-feminine update

fashion memo

Words: Lindsay Samson | Images: Luke Kuisis

Delightfully unexpected proportions. A subtle twist on the everlasting classics. Embracing the sentiment of gentle refinement. We’re here for it all this season, as we reclaim and celebrate the ultra feminine in all its delicately powerful splendour. The name of the game is minimal effort, maximum impact. Want in? Take your pick from these five trends. It’s that simple.

the pleat

Be it trousers or midi skirts that often form part of your go-to looks, pleats are always work. They deliver a touch of playfulness to a seemingly serious outfit, while also adding fullness to the shape of your garment. Right on, since the season is all about voluminous silhouettes. Long may they reign.

checked print

Versatile and elegant, the checked print reclaims its rightful place on top of the pattern pack. It’s the perfect blend of polished yet laid-back; sleek, but not too strict. Pair printed trousers with a button-down shirt and block heels for some subtle sophistication or a printed camisole with wide-leg jeans for a more relaxed look.


In 2019, exaggerated sleeves were all over international runways and this year, they’re set to be even bigger – pun intended. Flirty, feminine and decidedly polished, the large puffy sleeve is a bold and easy shape to pull off. Keep it casual with a pair of straight-leg trousers or jeans or pair an ultra-cool chunky sneaker and a voluminous dress with over-the-top sleeves.


We’re not talking black and white here – it’s all about pastels this time around. Blend different shades of the same colour and coordinate separates in soft hues such as pistachio green or baby blue, then layer, layer, layer.


Cue Off-White’s leather hiking boot and Gucci’s chunky iteration. With the 90s craze fully revived and restored, this particular style of feminine power dressing is reaching new heights. We recommend pairing the boots with a flowing maxi dress to lend the graceful garment a bit of gritty edge.

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