#PROUDTOBELONG

Words: Nhlanhla Masemola | Images: Supplied

Ray-Ban’s latest campaign serves as a feel-good reminder for the end of the year – and we’re here for it. The #ProudToBelong campaign celebrates all of the shared moments and memories that connect us all and nurture a sense of belonging.

“Every one of us is on a unique journey. But no matter where you’re headed to, one thing is for certain – life moments set our paths: the laughter, the rush, the tears. These real moments of connection shape who we are,” says the leading luxury eyewear brand. “Embracing these moments, throwing ourselves headfirst into every part of the journey – that’s when we find our path to belonging and where we can be our real selves. It’s not just about belonging, it’s about being proud of it.”

As part of the #ProudToBelong campaign, Ray-Ban is showcasing three bold styles of sunglasses that encapsulate three key sentiments: vulnerability and empathy, passion and joy, and confidence and pride. Read on to find the frame that suits your own essence.

THE SQUARE

Symbolising empathy and vulnerability, these 70s-inspired oversized square frames make a bold statement. Featuring metal and mirrored lenses with gradient shades, the Ray-Ban I-Shape Family sunglasses are reminiscent of a bygone era of free love and bohemian style. Pair with a tie-dye tee and wide trousers to complete the look.

THE WAYFARER

As the most recognisable and distinctive shape of shades and style icons in the history of sunglasses, Ray-Ban Wayfarers symbolise passion and joy in the #ProudToBelong campaign. Since its initial design in 1952, the Wayfarer has been a staple for celebrities, musicians and artists with timeless, versatile style.

THE WINGS II

With a slick, square shape and unique mirror lenses, these frames symbolise confidence and pride and can’t help but draw attention. Taking its cue from the Ray-Ban Wings frame, the Wings II are a guaranteed ticket into the spotlight. Wear them with your favourite mid-wash jeans for extra flair.