SOTW #22

A fresh take on nostalgia

sotw #22

Puma has called on New York-based artist and designer Sue Tsai for its latest collaboration, inspired by the idea of everyone’s first loves. Delivering captivating takes on Puma’s Cali, Aeon, NOVA and Basket silhouettes, Tsai has decked out each model with scribbled lines of poetry, hand-drawn doodles and embroidery in four colourways. This week, our spotlight is on the NOVA with its simple stitching and white leather upper. The 90s-inspired sneaker heads back to high school with playfully handwritten details, a bulky, sculpted midsole design and a cotton-candy colour translucent sole. From the classroom to the streets, Tsai reminds us to create the love we want to see in the world. Find out more about your favourite kicks and the freshest drops from our Sneakerbox.

nite jogger
air max