21.08.2019

OUR BEST IN LOCAL BEAUTY

8 things we bet you didn’t know

Local Beauty

Words: Kira Gimpel | Photography: Supplied

With the brand-new arrival of locally designed and manufactured beauty products on Superbalist, our skincare-obsessed minds got busy thinking about the face, hair and body goods that are as great for our skin as they are for our communities. It’s worth remembering that beauty brands that produce ranges and source packaging locally give South African businesses a better chance to succeed. What’s not to love about that? While we’re at it, here are eight things you might not know about our new local beauty brands offering, giving you nine more reasons to love them.

1. AT CLOSE RANGE

It should come as no surprise that brands that manufacture locally can take advantage of the bounty of natural ingredients available in South Africa. Lulu and Marula, which carries extensive face and body ranges, uses African-sourced ingredients such as marula oil – one of the best natural sources of vitamin C and E.

2. MOTHER NATURE KNOWS BEST

Some of the best products contain powerful ingredients taken straight from nature, keeping the offering as organic as possible. Agewell, a subsidiary of the much-loved Nimue skincare empire, makes use of active botanical ingredients such as pumpkin enzymes and rye seed extract, and also ensures that each product’s ingredients are clearly listed. Keep in mind, however, that while using natural products may benefit certain skin types, they can cause irritation for others.

3. IF YOU KNOW, YOU KNOW

It’s understandable that local brands have a unique understanding of what we want for our skin and hair. Suki Suki Naturals is a prime example of this. Founder Linda Gieskes-Mwamba created her own range to fill the gap in the market for premium African, natural haircare and skincare. Her familiarity with our climate of occasional harsh air and light means that products are formulated with certain environmental factors in mind.

4. ZERO ADDITIVES

Hey Gorgeous knows what's up when it comes to beauty products that are free from additives, sulphates, fillers and synthetics. You may be preventing your skin from looking its best – or aggravating sensitivity, redness or dehydration – if you don’t avoid potentially harmful elements.

5. GOOD ENOUGH TO EAT

It’s the ultimate win when the product you put onto your skin is good enough to put inside your body, too. The Skin Co.’s products contain edible ingredients that you’d happily include in your superfood smoothie (such as kale, acai berries, green tea or moringa). It will work wonders on your skin.

6. THINK OF YOUR FURRY FRIENDS

Local beauty brands such as Skoon see animal-friendly processes as non-negotiable. The brand’s declaration to not be harmful to humans, animals or the environment means that there is no animal testing at all.

7. DOWN TO A SCIENCE

Wonderful natural ingredients aside, you still want to know if the products you’re using actually do what they claim. Skin Creamery, for example, has always worked closely with a specialised chemist who is involved in each step of the process. Here’s a brand that knows that the year and a half it took to get the moisturiser perfect was well worth it.

8. EASY AS 1, 2, 3

Occasionally, even just one step is enough for your skincare regimen. The founders of grooming brand Red Dane understand that no one really has time for fussy skincare routines that contain way too many steps, and so developed products to suit this. Similarly, Skin Creamery has introduced a multifunctional cream that can be used on your face and body.