Benefit is now available on Superbalist
Words: Foyin Ogunrombi | Images: Supplied
Cult-followed beauty brand Benefit has officially touched down on Superbalist and now the fun begins. The makers of some of these beauty staples swear by the philosophy that “laughter is the best cosmetic” meaning the hard-working, feel-good products are a must-try, if you haven’t already. Need more convincing? A few beauty experts weigh in on why they keep buying their favourites over and over again.
Known as the brow pioneers for being the first company to create a brow tint product, Benefit has the goods on all things brows, like the Goof Proof Pencil and KaBROW pomade, which have become iconic. Selling one brow product every two seconds is all the proof you need to back their claims. Cosmopolitan Magazine South Africa's Senior Beauty Editor names the new Brow Contour Pro 4-in-1 Defining & Highlighting Pencils as her current favourite. “It combines two brow-filler shades, a concealer and a highlighter to help you sculpt out flawless brows while on-the-go,” says Zipho Ntloko. A nifty, multi-use product that has everything you need in one retro, pen-like applicator. The editor is also a fan because “it’s also extremely beginner-friendly, so expect foolproof results whether you’re a makeup enthusiast or newbie.”
Beauty blogger Brett Robson loves their conditioning eyebrow primer because she has sparse eyebrow hairs that she says she's over-plucked, from time to time, "the BROWVO! Conditioning Eyebrow Primer has encouraged the growth of my brow hairs helping them becoming fuller" she says. The primer can be used before filling in to prepare your brow hair to hold onto the product, to align your bushy brows (perfecting for mastering the feathered trend) or, like Brett, as an overnight treatment to promote brow growth.
The Hoola bronzer has also become a fast favourite of Aqeelah Harron Ally, “It’s the best for adding dimension to your face and giving you a sun-kissed look. After sculpting my cheeks with it, I love topping it off with Girl-Meets-Pearl for a dewy highlight; it’s been one of my favourite combos for years now!”
Another recent Benefit launch that has become a must-have for beauty lovers everywhere is the BADgal BANG! Mascara. Already famous for the They’re Real! And Roller Lash mascaras, Benefit have revamped the original BADgal to create this new and improved volumising formula. Former beauty director, bonafide beauty expert and mascara addict Juana Parathyras loves its lightweight and lifting formula. “When you pull the wand out of the tube, you can see the formula is smooth and light (almost liquid, but not in a bad way). The brush is slim and tapered, with a lot of flex to get to every little hair. It delivers a coat of super black gloss to your lashes that is easily buildable.”
What’s makeup without a little glow? Highlighter has become a non-negotiable in any beauty bag. Beauty influencer and makeup artist Nuzhah Jacobs definitely agrees. “The Sun Beam Liquid Highlighter is perfect for medium and darker skin tones or to add warmth to lighter skin tones.” Illuminate all the highest points on your face, like Nuzhah, or add a drop to your foundation for an extra overall glow.
Full, natural-looking brows are here to stay and beauty writer and influencer Foyin Ogunrombi knows why they’re essential to any makeup routine. “Defined brows instantly lift up your face, and Precisely, My Brow helps me achieve that effect. The thin pencil helps me draw natural, hair-like strokes that don’t fade during the day.” The added spoolie-brush also helps to brush through the product, giving it an even distribution and a more natural look and feel.