01.02.2019

Athleisure for your Face? No Sweat!

We love the high-performance collection from Maybelline x Puma

adriana

Add beauty to your gym bag with a makeup collection that can withstand even the toughest workout. Women leading active lifestyles need products that can keep up, and the Puma x Maybelline Collection was created to do just that.

Ambassador for both brands, Adriana Lima is the perfect face to front this collaborative campaign. However, it's what's inside that counts and the collection was developed with long-wear technology, and features a smudge-proof mascara, a metallic highlighter, and new limited-edition lip shades.

Scroll on for the benefits and how to use each product, so that all that's left for you to do is add to cart and then figure out how you'll position the pinkish-purple packaging into your fitspo flatlay on the 'gram. 

maybelline

Dual-ended, crease-proof eyeshadow makeup that lasts up to 24 hours. Matte. Metallic. MAJOR.

what it is

The Matte + Metallic Eyeshadow Duo Stick is an essential for a bold, street style-inspired makeup look. One of five high-endurance makeup products that make up the limited edition Puma x Maybelline Collection.

benefits

One end matte and the other metallic, this multitasking, waterproof eyeshadow stick delivers a lightweight finish that lasts up to 24-hours. This new and fierce eyeshadow makeup will be available exclusively at Ulta in a range of super-saturated shades - Discipline and Pulse, Warrior and Flow, Goals and Courage, Heat and Flash.

how to apply

Step 1. Glide the darker color along the eyelid and up to the eye crease and blend.

Step 2. Use the lighter color as a highlighter on the corner of your eye and at the arch of your brow.

Step 3. Build on the eyeshadow for your desired color intensity.


maybelline

Lipstick makeup goes to the extreme with 16-hour wear and saturated matte finish.

what it is

Puma x Maybelline SuperStay Matte Ink™ Liquid Lipstick is a perfect essential for your workout makeup look. Discover the rest of this high-endurance makeup range.

benefits

Drench your lips in up to 16 hours of super saturated matte color! The long-lasting formula achieves an intense matte finish in five shades: Fierce, Fearless, Epic, Unstoppable, and Unapologetic. This highly pigmented liquid matte lipstick features a unique arrow applicator for precise application. For easy removal, use with Maybelline's SuperStay Eraser lipstick remover.

how to apply

Step 1. Apply liquid lipstick in the center of your upper lip and follow the contours of your mouth.

Step 2. Glide the liquid lipstick across the entire bottom lip.

Step 3. Allow product to dry. Tip: For easy removal, use with Maybelline's SuperStay Eraser lipstick remover.


maybelline

Clean volume. Powerful length. Up to 24 hour wear. Ready, set, swipe!

maybelline

This Smudge-Resistant Mascara is an essential for your workout makeup look. Discover the rest of the limited edition Puma x Maybelline high-endurance makeup collection.

maybelline

Part of the Ulta-exclusive Puma x Maybelline collection, this game-changing mascara goes the distance. Whether you're running a 10K or hitting the streets of NYC, experience this high-performance mascara. Delivers budge and smudge-resistant lashes that last for up to 24 hours.

maybelline

Step 1. Apply this non-clumping mascara from your outer to inner lash with smooth strokes.

Step 2. Keep building volume as desired.

Step 3. Allow the mascara to dry.

To Remove: Splash the eye area with warm water and softly massage to remove or apply makeup remover to a cotton square to lift off the eye area.


maybelline

A fearless flush of color and the perfect glossy finish for a natural, rosy glow.

maybelline

Puma x Maybelline Color + Gloss Duo Face Stick is a perfect essential for your workout makeup look. Discover the rest of this high-endurance makeup range.

maybelline

The ultimate multitasker, this multi-purpose blush and highlighter face stick gives a natural pop of color with a glossy finish. The lightweight and waterproof formula glides onto the skin for a rosy glow that lasts through your morning sweat session or night on the town. Achieve a perfected rosy glow.

maybelline

Step 1. Glide the color side of the stick onto your cheek and blend.

Step 2. Apply the glossy side of the stick on top of the rosy tint and blend.


maybelline

That post-win glow is all about glistening bronze with a metallic chrome finish.

maybelline

Puma x Maybelline Chrome Highlighter Makeup is essential to your bold, confident and unapologetic makeup look. Discover the rest of this high-endurance makeup range.

maybelline

Puma and Maybelline come together to create a new, limited edition makeup collection that fuses beauty, fashion and sport. Streetwear-inspired color meets high-endurance technology to serve up fearless looks that keep up with your trailblazing lifestyle.

maybelline

Step 1. Apply with brush or fingertips.

Step 2. Sweep onto targeted areas, such as cheekbones, brow bones, and down the bridge of the nose.

Step 3. Blend for a gorgeous metallic glow.