The elevated classic for the Converse connoisseur
Created in 1917, the Converse Chuck Taylor All Star has been evolving for a hundred years while always remaining a classic. The All Star emblem, vulcanized rubber sole and canvas upper are known all over the world for its timeless simplicity. Now add leather-this elevated take on the Classic Chuck Taylor gives a nod to the legacy of the Chuck.
Both the leather hi-top and oxford style silhouettes are now your wardrobe's new staple, because everything is better in leather.
The Chuck Taylor All Star Leather is available in both black and white colourways, in oxford/lo and hi silhouettes. The sleek leather upper says it all while an All Star leather ankle patch keeps it classic.
The creative direction of the campaign aims to embody the timeslessness and versatility of leather. The concept is illustrated through the use of contemporary, era-inspired styling and through a simple, unfussy location backdrop that allows the leather sneakers to take centre stage.
The use of influencers who vary in tastes, aesthetics and personality further emphasise the versatilty of leather, showcasing how the sneakers can be styled and worn with unwavering individuality. The resulting campaign imagery is clean and sophisticated, yet still effortlessly current, and a true embodiment of the 'classic cool' one would associate to leather Chucks.
Click through to get to know the influencers a bit better.
Lethabo Acid is a musician and friend of the brand whom they call an "embodiment of current, urban street culture."
Fifi Cooper is a musician and a friend of the brand whom they describe as an "image of a confident, fearless, urban woman.'
Alexandros Moldovanos is a musician and friend of the brand, someone Converse considers "the definition of determination and hard work, with a most enviable sense of style."
Shakeel Toefy is a stylist; young creative, Superbalist collaborator and a long-time fan of the Converse brand. They like him too, and describe him as a "young creative who is on the pulse of spotting the best street style, while mingling with the up-and-coming cool kids."
The Siebritz Twins are the sisters Amron and Geovanna Siebritz, a pair of young, up-and-coming models. Converse describe the confident, playful girls as embodying "the daring spirit of youth that Converse has always celebrated. The twins play on the idea of the ying and yang of the black and white leather styles."