When your outfit is part of your ‘brand’
Photography: Ian Engelbrecht | Styling: Akim Jardine
All the cool kids are freelancing now, didn’t you know? With no company to represent and no-one to disappoint (probably the best part of being a millennial freelancer) your outfit is as much a part of your ‘brand’ as your work is. Although you don’t necessarily need to lock down a signature look, a stylish aesthetic is essential when you head to the next media launch so that you can effectively network and strike a strong impression with the people you meet.
Over shirts? Na, cop an overshirt, which is a great way to stay stunting with a touch of laid-back style. A shirt worn over a plain or minimalist printed tee is a look that works well in most spaces. Overshirts are especially great on slightly cooler days as they can be buttoned up or down to your preference, depending on how you need to regulate your temperature.
Anyone can simply buy a pair of loud sneakers and consider himself fashion forward. But wearing jeans, a white tee and extravagant sneakers is actually a lazy look. Opt for a pair of kicks that work with your outfit and don’t draw too much attention – but are compliment-worthy when gazed upon. A pair of classic low-tops is a much more grown-up go-to.
One of last year’s surprise best-sellers, the Cuban-collared shirt isn’t going anywhere, plus it’s the perfect way to show off your maximalist summer style. Go for a boxy fit, tuck it into a pair of chinos and finish the look with leather slip-ons.
Whether you go graphic or keep it plain, a sweatshirt is one of the most versatile pieces you can own. Team it with an untucked shirt, jeans and low-top sneakers for a cool and casual look that’ll easily take you from the coffee shop meeting to the launch event and straight into the after party.
Timeless and easy to pair, a sleek pair of jeans will ease you into the social space of a business lunch and enable you to construct a stylish outfit without hassle. No need to tuck your shirt in or go for an overly-formal look. Simply add a striking short-sleeved shirt or a subtly branded tee.