Matte Nolim, Nao Serati and Aya Velase have created the best local look books
Words: Jabulile Qweshu-Dlamini | Photography: Katinka Bester, Jonathan Kope, Simz Photo
Knowing that South African creatives have the sauce in terms of talent is one thing and seeing that artistry translated into impressive work is another...
For a while now, we have seen local emerging talent come through with collections that are not only in line with global fashion trends, but also nostalgic portrayals of stories we can relate to. Taking them a step further than just striking runway showcases, designers are leveling up and collaborating with photographers, stylists, creative directors – and sometimes even each other – to create epic visuals for their offerings.
Below are three lookbooks you need to see, and the creatives responsible.
Matte Nolim’s SS18 collection is sophisticated with calculated youthful elements. In reimagining what is classified as ‘tasteful’ for the modern woman, the designer makes considered colour and shape juxtapositions that present a disposition that is more playful.
The look: Frill meets structured silhouettes and high waist trousers.
Visual vibe: Intense contrasts.
Can’t get over… the designer’s consistent obsession with bold sleeves.
The piece we’re willing to fight for: The red ruffle sleeve jacket (that can be worn as a dress). One word: WERQ!
Photographer: Katinka Bester (hero management)
Makeup: Algria Ferreira
Model: Anyon (fabulousmodels.com)
Styling and Art direction: Our very own Kelly Fung!
The Matrix Reloaded
Although mainly inspired by The Matrix, Nao Serati’s summer collection is also influenced by the colour grading in Beyonce’s 'Check On It' music video and the pink power ranger who highlights the “power in softness”. A continuation of the A/W collection Serati showed at SAMW, this is a look at the world as we know it, as well as the future.
The look: Plush texture.
Visual vibe: Surreal surroundings.
Can’t get over… how the visuals are set up, where everything looks regular and familiar in contrast to the ensembles that read as if they’re “out of this world”.
The piece we’re willing to fight for: The lemon green two-piece.
Photographer: Jonathan Kope
Model: Mwesigwa Paul (20 Model Management)
Grooming: Suaad Jeppie
Styling: Jeandre Venter
Of Artful Proportions
A careful overlay of symmetry and volume, Aya Velase reinterprets classic silhouettes with his own flair in this collection.
The look: Artfully manipulated volume.
Visual Vibe: Crisp and clear.
Can’t get over… the conceptual makeup looks – so fitting for the mood.
The piece we’re willing to fight for: The red maxi dress with detached sleeves.
Photographer: Simphiwe Simz Mkhwanazi
Makeup: Nikkita Naidoo
Models: Jessica Mahlekisi and Basetsana Maluleka
Photography Assistants: Kgomotso Neto and Basetsana Maluleka