The Superb Aisha Baker

The fashion blogger breaking through the noise

At this point in the online revolution, we've seen countless blog posts, e-books and TED talks on the work involved in creating quality content, the art of personal branding, and succeeding in the digital age. Yet, the general consensus is still that with a bit of luck, a style blog on the side may be the easiest route to insta-fame and a quick buck. Let Aisha Baker be the first to rid you of that mindset, being one of a select gang of fashion bloggers in South Africa who have turned their handspun influence into a bonafide business venture the way anyone does anything worth doing: consistency and good old hard work.

What’s the next thing you’d like to tick off your bucket list?

I would love to launch a product line based on the brand I have created for myself, it's one of my long term goals. Short term would be doing some collaborative fashion work with a local brand and making my Baked The Blog beauty event grow into a successful convention for women who love everything to do with beauty.

What are the top 10 things on your Wishlist?

Right now I would love to

  1. Travel to Mecca with my husband
  2. Have a baby in the next five years
  3. Expand my business
  4. Grow the BakedTheBlog brand into an iconic South African brand and digital platform
  5. Travel Travel Travel some more
  6. Launch a fashion line
  7. Buy a designer handbag
  8. Fall in love with being alone but not lonely
  9. Doing my masters in fashion abroad
  10. Buy myself a really cool car

What’s one question you would ask the president?

How did things go so wrong for you and if you could redo your term(s) what would you have done differently to rectify the wrongs?

What advice do you have for young entrepreneurs wanting to start a business?

Passion is extremely important when starting your own business. Everything I do was always and still is rooted in my passion for what I do. It makes working hard a lot more enjoyable and the rejection doesn’t knock you down as much. I remember when I was studying, I was so bad at economics I would cry to my mom and say “I wish I was just good at something, that I didn't feel so useless” - once I found something I was passionate about being “good” at it was a lot easier than I would have imagined. But when I look back at the years before I realize that I unknowingly worked my butt off to achieve my dreams and will continue to do so as my dreams grow with me.

What’s the best advice you’ve ever received?

Success is the best revenge. I never really discuss how I was bullied by some friends during my initial years at university. It was quite strange to experience bullying at Uni level since I had not really experienced it at school. When I was really down I read this phrase at a coffee shop and I swear by it today! Not only is it more gratifying to work hard to achieve your goals than wallow in self-pity, but it’s a good feeling to turn negative energy into a positive outcome. 

What would you do with a R100 000 investment?

I would launch my clothing label I have dreamed about since I was six years old and first discovered fashion through my grandmother. If I felt like I wasn’t ready for that step I would save the money until my ducks are in a row.

Which words or phrases do you overuse?

“Literally” “Like” “Uhm” and “Seriously?”

If you could change one thing about yourself, what would it be?

I would be less dramatic! when I am stressed its like the sky is falling down on me and everyone around me simply HAS to know about it.

What do you consider your greatest achievement?

Being nominated for a Nickelodeon Kids Choice award earlier this year as favourite African blogger and getting to attend the ceremony in LA. Second to that would probably be being the first Loreal hair ambassador in Africa.

What is your most treasured possession?

My wedding ring.

What are some of the biggest challenges you’ve had to face in doing what you do?

I faced A LOT of rejection along the way and it sometimes hindered my process and made me a little insecure as an entrepreneur and creative. I have really had to do some serious internal work to train my brain to turn rejection into an opportunity.