11.12.2015

NMD in NYC

adidas Originals unveil their newest silhouette where the past informs the future

Last night The Way of Us was fortunate enough to attend the global launch of the biggest adidas Originals footwear franchise of the year, NMD. After a day spent traversing the concrete jungle that is New York, we joined the world’s fashion and lifestyle media at the Lexington Armory where an Imax sized screen looped international city scenes as an army of disembodied feet marched beneath.

The narrative for the futuristic new silhouette was further explained via several installations throughout the venue, which hinted at where the NMD’s inspiration lies. Namely the Micro Pacer, the Rising Star and the Boston Super. 

It’s important to note that this technical runner realized as a lifestyle sneaker is not an archival re-issue, nor an update on an iconic style, but a brand new concept. Featuring a Primeknit upper and a Boost midsole, the adidas Originals NMD marks the start of a new series that aims to dominate the market next season.

When not ogling all the fresh kicks on display we played spot-the-celebrity and managed to clock the likes of A$AP Ferg, Theophilus London, G-Eazy, Pyper Smith, Daisy Smith, Atlanta de Cadenet Taylor, Luka Sabbat, Shay Haley and Bia.

The heady mix of potent cocktails, Lovefingers’ superclub sounds, trippy visuals by Etienne Russo and watching Daisy and Pyper Smith’s too-much-fun-crew dance like they were possessed, made for a night that was like something out of a movie.

Coming up we look forward to sharing our interview with adidas Originals NMD designer, Nic Galway, and producing look books with key adidas influencers interpreting the NMD in their cities.

http://superbalist.com/thewayofus/2015/12/01/space-invaders/447?ref=blog%2Fblog_category_2