iCandy

We’re all a little different online. Sure, stories of alter egos are scarce enough to be newsworthy, but most of us are a little louder on Twitter than we are in person, a little more presentable in Instagrams than we are on the street, maybe a little more fun on Snapchat… and the freedom to try new things is pretty much endless.

Inspired by the tone-on-tone trend in fashion photography, Superbalist junior art director Sabrina Scott wanted to create a young, fun shoutout that was as playful as it was pretty. Junior stylist Mira Leibowitz, whose personal style is pared-down and dark – think black-on-black, Kim-and-Kanye-do-Fashion-Week looks with ripped jeans and lots of leather – chose a different filter entirely for our shoot. Bright, solid-colour clothes paired up with solid-colour backgrounds to show off standout accessories to their best advantage – and what better way to show off shoes, bags and phone covers that were internet famous before they hit our shores.

Next stop: emoji stickers as part of the models’ makeup look.

And so everything came together to create a shoot that was a pretty excellent representation of the ability to create something online that’s just like what we’re used to in real life. Just better.