Forming Cream - 85g

Create versatile, natural-looking styles with American Crew Forming Cream. This easy-to-use styling cream delivers medium hold with a natural shine, making it ideal for a wide variety of hairstyles and hair types. Its conditioning formula adds body, enhances texture, and helps control frizz while keeping hair soft, flexible, and easy to restyle throughout the day.

Key Benefits:

Medium hold for flexible, all-day styling.
Natural shine for a healthy, well-groomed finish.
Adds body, texture, and definition.
Helps control frizz and flyaways.
Conditioning formula leaves hair soft and manageable.
Water-based formula washes out easily without residue.
Suitable for all hair types and ideal for everyday styling.

Specifications:

Brand: American Crew
Product: Forming Cream
Size: 85g
Hold Level: Medium
Finish: Natural Shine
Formula: Water-based styling cream
Hair Type: Suitable for all hair types
Texture: Smooth, creamy consistency
Use: Daily styling

Key Ingredients:

Lanolin Wax: Provides flexible hold with a soft, natural finish.
Sucrose: Helps condition and moisturise the hair while enhancing manageability.
Glycerin: Helps retain moisture, leaving hair soft and healthy.
PVP Copolymer: Delivers reliable hold for long-lasting style.

How to Use:

Rub a small amount between your palms and apply evenly to towel-dried or dry hair. Style with your fingers for a textured look or use a comb for a smoother, more defined finish. Add more product as needed to increase hold and definition.