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Founded in 1999 in Stockholm, WeSC is a streetwear brand known for its alternative attitude and the clean-cut minimalism of its Scandinavian sensibilities. First gaining attention as a sponsor for Swedish artists, musicians and skateboarders, WeSC became popular with youth deeply critical of mainstream companies and brands. Since then, the brand has been adopted by street subcultures across the world, but has retained its subversive slant despite its international popularity. With a design mantra of attention to detail, premium materials and supreme fit, WeSC is bound to become a favourite.