We are Ayurvedic wellbeing. We are natural and vegan. We are Urban Veda. The Urban Veda range has been formulated using natural ingredients and the principles of Ayurveda in a relevant way for 21st century skin care complaints to ‘pollution proof’ skin leaving it less vulnerable to the environment. Naturally formulated using Ayurvedic herbs, flowers and fruits, combined with multi-vitamins and clinically proven actives, urbanveda helps to maintain skin’s natural balance by infusing it with Omega-rich bio-oils, free radical-fighting antioxidants and vitality-boosting essential fatty acids. The Urban Veda ranges are designed to be suited to different skin care types which in the principles of Ayurvedic medicine are associated with ‘doshas’. This is the Ayurvedic term to describe the physical and emotional tendencies in our mind and body.