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Founded in 2000 in the Danish town of Kolding, apparel brand !Solid offers a collection of laidback menswear designed for easy styling and is always on trend. Quickly gaining fame and spreading throughout Europe, the brand has been dressing men for over a decade, catering for the fashion conscious 18-30 year old who loves living on the edge and wants to look good doing it. Whether you’re headed to the beach, bar, promenade or nana’s house, !Solid clothing will have you well dressed and ready to go, offering fuss-free and versatile clothing that are clear closet essentials. Shop !Solid for all your best styled bits and effortless styling.