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Missguided

Missguided was founded by Nitin Passi in 2008. They describe themselves as “an empowering, bold and forward-thinking online fashion brand”. Influenced by real life in the shape of the catwalk, celebrities, social media and street style, Missguided celebrate what it means to be a girl in a digitally-immersed world. Their fashion-forward garments are sold at affordable prices making them a stylishly accessible, party-appropriate brand.