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Lee Jeans’ character is measured by its history, richly punctuated with markers such as the production of dungarees and jackets in 1889, to the incorporation of a zip-fly in its Lee 101Z Rider jean – advocated by none other than James Dean – and finally its union with the biggest clothing company in the world. However, amongst all the change, the thing that’s remained constant is the brand’s absolute dedication to quality denim.