John Varvatos is a global lifestyle brand launched in 2000 with a collection of tailored clothing and sportswear. John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, jewelry and fragrances. Each item in the John Varvatos fragrance wardrobe is suited seamlessly to a particular season, mood, or event. Whether going out for drinks, commanding the boardroom, relaxing on white sands, or embodying the rebellious spirit of rock ‘n’ roll, any JV man will want to build their collection, so they’re fit for any occasion. Sophisticated. Rugged. Casual. Relaxed. Rebellious. This is the fragrance wardrobe.