Before Globe, there was Hardcore. This precursor was the driving force behind a skateboarding and alternative lifestyle explosion during the mid 80’s in Australia. The label achieved this providing quality solutions for dissatisfied skaters and snowboarders, who found themselves unhappy with the product of the time. Globe is the next step in the skateboard distribution company’s evolution, building upon over 10 years of design, production and consumer goodwill, but on an expanded, ‘global’ scale. Today, the very same crew of skaters, surfers and snowboarders that started the business back in the 80s has grown to a global network of counter culture artisans united by board sports, street fashion, media, design and film.