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Deus Ex Machina

The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. With each Flagship across the world bringing a unique feel and style. But the one thing that remains the same is the culture that Deus instils.

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Deus Ex Machina

"DEUS EX MACHINA. (god from the machine). Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity and street-honest industrial art. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. With each Flagship across the world bringing a unique feel and style. But the one thing that remains the same is the culture that Deus instils.

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