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Bluebella

Shop our sexy selection of Bluebella lingerie for the very finest intimates to add to your underwear drawer. With a wide range of bras and briefs in sensual compositions and delicate materials that are utterly irresistible, you’re sure feel as good as you’ll look. When you buy Bluebella with Superbalist, we’ll even give you free delivery anywhere in South Africa, because you deserve it.

Bluebella

Founded in 2005 by Emily Bendell, Bluebella is an award-winning, internationally recognised lingerie brand. Inspired by boutique lingerie shops, its aim is to make sensual and sexy undergarments accessible. With bras and underwear that feature luxe materials like chiffon, satin and lace – all at an attainable price range – as well as on-trend designs that are still timelessly seductive, if you’re looking to update your underwear drawer, you’ve come to the right place.