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The decades pass, trends change but Ray-Ban icons remain a symbol of style.

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Rayban

One of the world’s most iconic sunglasses brands, Ray-Ban, was founded in 1937 to meet the essential need of protecting pilots' eyes. Best known for its legendary Aviator sunglasses, the brand has since expanded into a variety of styles, including Hexagonal, Round Metal, Wayfarer, Retro Square, Rectangular, and Browline, to name a few.

Ray-Ban sunglasses have long been a staple in pop culture, worn by influential figures such as former U.S. President John F. Kennedy, Marilyn Monroe, Audrey Hepburn, and Tom Cruise, who famously sported them in Top Gun.

Ray-Ban’s rich history spans decades of innovation and style. By the 1960s, the brand had introduced over 50 unique sunglasses styles for men, women, and kids. The 1980s saw Ray-Ban push the boundaries of eyewear technology, launching advancements like the photochromic Ambermatic lens (originally introduced in the 1970s) and gaining the endorsement of cultural icons like Michael Jackson. In the 2000s, Ray-Ban expanded its offering with the Optical range, featuring its first prescription lenses, while solidifying its place in the fashion world.

Staying true to its legacy, Ray-Ban continues to lead in innovation. Partnering with Meta, the brand launched the Ray-Ban Stories range, introducing smart glasses that combine timeless style with modern technology, including camera and audio functionality. This partnership allows wearers to live in the moment while capturing it seamlessly.

Ray-Ban has also refreshed its classic designs with updated styles like the New Aviator, New Caravan, and New Round. Superbalist offers an extensive collection of Ray-Ban sunglasses for men and women, catering to diverse tastes and lifestyles.

Whether you’re embracing an edgy, moody aesthetic or a sporty, active lifestyle, Ray-Ban has the perfect pair for you. For casual days, the iconic Aviator style remains a timeless addition to any wardrobe. Pair them with jeans and a t-shirt for a laid-back trek with friends, or elevate your market look with cargo pants, a shirt, and a jacket. For dressier outings, co-ords or chic dresses pair beautifully with Aviators’ universal appeal, flattering all face shapes and complementing any outfit.

Shop Ray-Ban online at Superbalist.com and discover sunglasses men and women will adore.

Why do people wear Ray-Bans?

Ray-Ban has always been at the forefront of innovation in sunglasses technology. The brand’s journey began in 1937 when it introduced anti-glare green lenses designed for U.S. Air Force pilots. As planes began flying at higher altitudes, these lenses provided essential protection by reducing glare without compromising visibility. Since then, Ray-Ban sunglasses for men and women have transcended their functional origins to become enduring icons in pop culture. From the golden age of Hollywood to pop stars of the ’80s, ’90s, and early 2000s, and now modern-day superstars, Ray-Ban has been a staple for celebrities and fashion enthusiasts alike. Not only does Ray-Ban offer cutting-edge sunglass technology, but it also boasts a diverse range of timeless styles. The evolution of the Aviator frame from its original plastic design to sleek metal construction played a pivotal role in cementing its status as a fashion classic. Ray-Ban is renowned for superior quality, offering full UV protection to keep you both stylish and safe. The scratch-resistant lenses and sturdy frames ensure longevity, while their lightweight construction provides all-day comfort—features that set Ray-Ban apart from other sunglasses brands. Finding the perfect pair of sunglasses can be challenging, but with Ray-Ban, you’re guaranteed a combination of functionality, durability, and timeless style that never disappoints.

Why is Ray-Ban Sunglasses popular?

The Ray-Ban Aviator is one of the most recognisable sunglasses styles in the world. While many have imitated the design, Ray-Ban remains synonymous with this iconic shape. Featuring the signature logo discreetly placed on the lens, Ray-Ban sunglasses have become a status symbol, famously worn by celebrities such as Kanye West, Catherine, Princess of Wales, Britney Spears, Jennifer Lopez, Tom Cruise, and Justin Bieber. Beyond the Aviator, Ray-Ban offers an impressive variety of styles, including the Wayfarer, Clubmaster, Round Metal, Hexagonal Flat Lenses, and more. With this wide selection, there’s a frame to suit every face shape, all crafted with the superior quality Ray-Ban is known for. Ray-Ban’s cultural significance is further cemented by its presence in major movies and TV series, such as Top Gun, The Blues Brothers, and Men in Black. Through decades of innovation and trendsetting, Ray-Ban has maintained its status as one of the most recognizable brands in pop culture. Another reason for Ray-Ban’s enduring popularity is its accessible price range. The brand offers iconic designs at various price points, ensuring that everyone can enjoy a pair without compromising on quality. With its combination of celebrity endorsements, timeless appeal, and exceptional craftsmanship, Ray-Ban has remained a wardrobe staple and the go-to choice for sunglasses lovers worldwide.