Discover the Latest ASICS Shoes, Clothing & Accessories Online

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VINTAGE ASICS

ASICS running heritage and re-engineered for today’s lifestyle.

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ASICS

Your daily driver.

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ASICS

High performer.

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ASICS

Merges performance technology with street style aesthetics.

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ASICS

Brings the rich archive of ASICS handball, tennis, and basketball silhouettes to life.

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ASICS

Handball heritage.

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ASICS

All-time classic.

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ASICS

Celebrates the past and transforms it into the modern world.

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ASICS

Designed for the active lifestyle.

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We've always believed in the positive benefits of movement on the body, and the mind. It's why we're called ASICS. 'Anima Sana In Corpore Sano' or a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka recognised that sport had the power to uplift people's minds in post-war Japan. And so, he dedicated his life, and our company, to helping both individuals and societies improve their wellbeing through sports. More than 70 years on, we still believe this.

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ASICS has been a pioneer in performance sportswear since its founding in 1949 in Japan by Kihachiro Onitsuka. Built on the philosophy of a “sound mind in a sound body,” the brand has become synonymous with high-quality running shoes and activewear that combine comfort, durability, and innovative technology.


ASICS running shoes like the GEL-Kayano, GEL-Nimbus, and GEL-Lyte are designed to support athletes at every level. The GEL-Kayano, for example, features advanced cushioning technology and stability features, making it a go-to for long-distance runners and casual joggers alike. The GEL-Lyte line, meanwhile, has evolved into a lifestyle icon, blending performance technology with street-ready style that sneaker enthusiasts love.


Beyond running shoes, ASICS offers a full range of sportswear and accessories for men and women, including hoodies, leggings, shorts, and bags. Their apparel is engineered for performance while staying stylish, ensuring you look as good as you feel during your workouts or daily wear.


ASICS continues to innovate with cutting-edge materials and collaborations that push the boundaries of athletic and lifestyle footwear. Make SUPERBALIST your one-stop ASICS online store. Shop the latest ASICS shoes, clothing, and accessories for men and women today, and discover the best sale items while you’re at it.

What is unique about the ASICS brand?

The ASICS brand is known for its focus on performance, comfort, and innovative technology. Shoes feature GEL cushioning, FlyteFoam midsoles, and other design elements that provide support and reduce injury risk. Beyond footwear, ASICS creates high-quality apparel and accessories designed for training, running, and everyday wear. The brand emphasizes a “sound mind in a sound body,” combining functionality with style for athletes and casual wearers alike.

What is ASICS’ most popular products?

ASICS is famous for its GEL-Kayano, GEL-Nimbus, and GEL-Lyte sneakers. These shoes are celebrated for their cushioning, stability, and support, making them ideal for runners and casual wearers alike. The GEL-Lyte range also has a strong presence in streetwear, blending ASICS’ performance technology with stylish designs. Each shoe comes in various colours, fits, and styles to suit different needs and preferences.

Why should I choose ASICS for running and everyday wear?

ASICS combines innovative footwear technology with stylish, durable designs that work for both athletes and casual wearers. Their shoes and apparel provide superior comfort, support, and performance, whether you're running, training, or enjoying everyday activities. Choosing ASICS ensures you get products built for longevity, cutting-edge technology, and versatile style that fits seamlessly into your lifestyle.