The 6 Stages of Online Shopping

Life happens while you're waiting for your Superbalist order to arrive

The 6 Stages of Online Shopping

Words: Heather Clancy | Illustrations: Nena Maree

It's all fun and games when you're surfing the sale section during your lunch break. "Why yes, at this precise point in time, I do in fact need a Christmas mug!" 

Stuffing your cart with reckless abandon is easy, and in fact, it's important – follow your dreams, babe! But the true test of a seasoned online shopper is how you navigate the endless desert of time between that life-affirming "We have received your order" message and actually holding your darling order in your hands.


The 6 Stages of Online Shopping

Ah, the rush of new romance! You spotted your beloved and just like that, you knew. 

Honestly, who needs groceries anyway? Click, click, BOOM! From flirting with sizes "If I make it XL it'll kinda look like Vetements" to confirming your address, your relationship has escalated quickly and you can't wait to show off your new love. 


The 6 Stages of Online Shopping

You down with OTP, yeah you know me! Who's down with OTP?

You are. This isn't funny. 

You've selected your address, you've chosen your tribute credit card, but it's time for the big dogs: confirming payment. Everybody. Shut. Up.


The 6 Stages of Online Shopping

Whoa, things are moving fast. It all seemed so sexy and fun a few minutes earlier, but now it's kinda hectic. 

Your bank has sent you an SMS and you don't like the tone. Month-end you is like "YOLO!" because you know what, you deserve to spoil yourself, right? But practical you is like "Oh no!" but on second thoughts, whatever. 


The 6 Stages of Online Shopping

It's on its way. You're untouchable. 

Not even that passive-aggressive email from Karen on the 4th floor can stop you now. You got the hallowed notification to confirm that your parcel is en route and you squealed with childlike glee. It's all happening, people! 


The 6 Stages of Online Shopping

You and your new clothes have been through a lot together and you haven't even met yet. 

From the first flush of desire to the "it's complicated" hesitation, and now the final crescendo of feels… It's been a helluva ride. *Cue Bound 2* You've got a new-found appreciation for the soon-to-be newest member of your fashion family and you're already planning outfits like some type of fashion prodigy recalling with savant-like precision every item of clothing you've ever owned that even vaguely works with your new purchase. 


The 6 Stages of Online Shopping

It's like your birthday and Christmas had a baby that you paid for. 

Your senses are heightened as you anticipate the delivery guy's arrival. And then he arrives like some angel on a scooter. You rush inside and start clawing at the tape like a bear. Finally, you have your beloved purchase in your hands and if your life was a musical this would be the beginning of the upbeat love song. 

seen this?
how to layer winter dresses
street chic details that make the look
collegiate cool trend