Nike’s latest kicks are so cute, you’ll want to wear them everywhere: here’s where to start
Words: Jabulile Dlamini-Qwesha | Photography: Ian Engelbrecht | Styling: Jason Basson
Sneakers go with everything, fact. The question of appropriateness when choosing where to wear yours all depends on your approach, whether you insist on full-on athleisure or want to balance out ultra feminine silhouettes the only limit to how you can style a fresh pair of kicks is your frame of reference.
Admittedly, some shapes and colourways can initially come across as “too loud” and sporty for traditionalists with no desire to look like off-duty models or hypebeasts, but this is where you can get clever with distributing the “wow factor” in the rest of your look. Classic cuts in muted tones that only slightly pick up on your sneakers' glow: it’s slight work and a quick fix. Because honestly, the only thing that works harder than head-turning kicks in your wardrobe is a great pair of jeans, don’t be scared to forego the restraint.
In terms of channeling the perfect flex in every instance Nike’s new Air Max 270 drop has all the range. Coming through in a lightweight mesh upper, it’s a combination of a timeless yet striking sports aesthetic that borrows elements from OG Air Max silhouettes – just with a larger-than-life heel that brings you closer to the feeling of walking on air. The women’s ultramarine colourway is a dominant white contrasted with solar red and a deep blue swoosh.
Here, we’ve styled it for five different situations and added some tips you can borrow as you kick off your journey to striking style.
Dressed for Insta
A look with all the double tap value with chic puffer and a statement sweater dress, this is a flawless combination of this season’s hottest trends as well as sneakers.
Lunch With the Squad
Dialled down, but still about the impact, the other benefit of fire kicks is updating your wardrobe essentials while doing the least.
Gym and Juice
SZA and your favourite IG baddie wish they had the minerals to contextualize these side-button pants as well as this look does. The perfect marriage of insta-famous style and high street’s current obsession with logos, all the style purists were found shaking.
Night on the Town
Pair the solar red sole with a matching coat and clash with a pink fur purse to show you’re about that glamour.