Join in on the Air Max Day hype with the best of the old-school, present and future
Sneakerheads and Nike purists, rejoice. Air Max Day is upon us (Monday 26 March) and with it comes worldwide celebrations, special releases and a nod to nostalgia and innovation by reminiscing about old iconic silhouettes, while hyping up new ones. Since the first round of celebrations were held in 2014 (three years before Air Max’s 30th birthday), the movement has grown Nike’s following and social media traction, boosted sales and made the kicks cooler than ever.
This year’s Air Max Day sees more huge drops, design workshops around the world and activations for the culture. Join the festivities by checking out and copping a pair of the latest and best-selling Air Max silhouettes, some being versions of old-school faves and others, modern-day must-haves.
Nike Air Max 270
Inspired by both the Air Max 93 and 180 and boasting the biggest Air unit yet, the 270 is a shoe that feels as luxe as it looks. The newest addition to the Air Max family features a solid and mesh bootie silhouette that provides ease of movement and more ventilation. The knit upper and exaggerated heel tab and tongue are great features, but the heel is the real spectacle here. The clear rubber Air unit provides a lightweight step, plus each colourway has its own standout coloured outsole.
Nike Air Max 1 Premium
If you’re looking for kicks that stand out on the other hand, you’ll meet your match with the Air Max 1 Premium’s Metallic Pewter/Summit White colourway. The snakeskin-like leather upper and gum outsole are balanced with the minimal white midsole housing the visible Air unit. The sleek laces also complements the shoes’ OTT look, as does the gunpowder grey Swoosh overlay on the side.
Nike Air Max Zero SE
What was once deemed too ahead of its time is a silhouette that feels right at home in 2018. Tinker Hatfield’s original Air Max design was taken out of the archives and turned into the real thing for Air Max Day 2015. The kicks feature a slip-on bootie construction for a better fit, a cushioned midsole and no-sew overlays that complement the futuristic colourway. They’re suitable for running too thanks to the heel and toe rubber pods that make them more durable.
Nike Air Max 1 Ultra 2.0 Essential
After introducing the world to Nike’s Air cushioning in 1987, the Air Max 1 has gone on to become one of the most iconic sneakers ever. The Ultra 2.0 is the original design, reimagined: it’s lighter and features more durable materials. The upper is a combination of mesh and synthetic leather and midsole has dual-density foam for a soft, cushioned feel, while the visible Air unit is still very much there in case folks get confused. This Obsidian colourway is also one for the everyday man — if you’re looking for kicks to go with your jeans and chinos, this is the pair.
Nike Air Max Jewell
Proving that there’s indeed a pair of Air Maxes out there for everyone, here’s something for the minimalists and entry-level sneakerheads. The Jewell is an all-leather model and this white-on-off-white colourway make it ideal for everyday wearing with your favourite midi dresses or skinnies. The contrasting heel cage provides a textural look to the sleek silhouette, and of course, you get a peek of the Air unit through the chunky midsole.