Worth a Look

Matte Nolim, Nao Serati and Aya Velase have created the best local look books

South African Designer Lookbooks

Words: Jabulile Qweshu-Dlamini | Photography: Katinka Bester, Jonathan Kope, Simz Photo 

Knowing that South African creatives have the sauce in terms of talent is one thing and seeing that artistry translated into impressive work is another...

For a while now, we have seen local emerging talent come through with collections that are not only in line with global fashion trends, but also nostalgic portrayals of stories we can relate to. Taking them a step further than just striking runway showcases, designers are leveling up and collaborating with photographers, stylists, creative directors – and sometimes even each other – to create epic visuals for their offerings.

Below are three lookbooks you need to see, and the creatives responsible.

Frill Matters

Matte Nolim

Matte Nolim’s SS18 collection is sophisticated with calculated youthful elements. In reimagining what is classified as ‘tasteful’ for the modern woman, the designer makes considered colour and shape juxtapositions that present a disposition that is more playful.

Matte Nolim
Matte Nolim

The look: Frill meets structured silhouettes and high waist trousers.

Visual vibe: Intense contrasts.

Can’t get over… the designer’s consistent obsession with bold sleeves.

The piece we’re willing to fight for: The red ruffle sleeve jacket (that can be worn as a dress). One word: WERQ!

Photographer: Katinka Bester (hero management)

Makeup: Algria Ferreira

Model: Anyon (fabulousmodels.com)

Styling and Art direction: Our very own Kelly Fung!

Matte Nolim

The Matrix Reloaded

Nao Serati

Although mainly inspired by The Matrix, Nao Serati’s summer collection is also influenced by the colour grading in Beyonce’s 'Check On It' music video and the pink power ranger who highlights the “power in softness”. A continuation of the A/W collection Serati showed at SAMW, this is a look at the world as we know it, as well as the future.

Nao Serati
Nao Serati

The look: Plush texture.

Visual vibe: Surreal surroundings.

Can’t get over… how the visuals are set up, where  everything looks regular and familiar in contrast to the ensembles that read as if they’re “out of this world”.

The piece we’re willing to fight for: The lemon green two-piece.

Photographer: Jonathan Kope

Model: Mwesigwa Paul (20 Model Management)

Grooming: Suaad Jeppie

Styling: Jeandre Venter

Nao Serati

Of Artful Proportions

Aya Velase

A careful overlay of symmetry and volume, Aya Velase reinterprets classic silhouettes with his own flair in this collection. 

Aya Velase
Aya Velase

The look: Artfully manipulated volume.

Visual Vibe: Crisp and clear.

Can’t get over… the conceptual makeup looks – so fitting for the mood.

The piece we’re willing to fight for: The red maxi dress with detached sleeves.

Photographer: Simphiwe Simz Mkhwanazi

Makeup: Nikkita Naidoo

Models: Jessica Mahlekisi and Basetsana Maluleka

Photography Assistants: Kgomotso Neto and Basetsana Maluleka

Aya Velase
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