The everyman's jeans


The brand

They’re the originals. Levi Strauss introduced the world to casual blue denims 140 years ago and the company has stayed on top of the style since. When you think of jeans, those are Levi’s popping up in your mind.

The icon

The lifestyle

A man’s Levi’s jeans molds perfectly to his lifestyle. Whether for the office or the bar, the club or festival, the jeans are so perfectly versatile they adapt with ease regardless of the occasion.


The sneaker and the jacket

The track

How long ago was this song released? 5 years ago? 10? 15 even? Doesn’t matter, it’s totally timeless and despite it lacking any major distinction from other Strokes hits, you’re always pleased to put it on again.