09.06.2015

The Girl’s Gone Wild

How one woman’s creative streak and love of vintage become a global empire

Is there anything better than sharing a love for something with your BFF? Curling up together on a big four-poster bed, sketching scamps and planning your empire, while eating pizza and discussing your latest crush?

Well yes, there is, like when your love for thrift-shop T-shirts becomes a global brand that is distributed in 30 countries and can be found everywhere from Selfridges to Harrods, Bloomingdales to Saks Fifth Avenue, oh, and a little online retailer on the tip of Africa, too.

And while only one of the women who founded Wildfox is still on board – the other chased love and found it – Kimberly Gordon’s passion and energy has pushed her vintage-inspired knitwear brand to a place that few others can touch.

It’s because Kimberly Gordon is an auteur, and her personality can be seen on everything from her iconic campaigns to those cheeky statement tops. This painter, photographer and designer leaves her stamp on everything that she does - picking the muses for each story, casting, styling and producing shoots that take the viewer there. They clearly have a lot of fun on these shoots. And it shows.

“I live for sleepovers, I dream of designs, I love my girlfriends more than life, and I’m totally inspired by women,” says Kimberly, whose company is 98% women, whom she calls “her sisters”. 

The quality garments in soft fabrics are made in sunny Los Angeles, and it’s not just her designs that inspire young women: Kimberly’s blog serves as a platform to inspire other women to create, learn, photograph, paint, design, party, dress up and be happy, too.

* Footnote – the photographer responsible for the lookbooks you see here is one Mark Hunter, aka The Cobrasnake, the definitive photographer of global hipster culture whose much-imitated website was the first nightlife photo blog.