Fresh on the rack: the Japanese sneaker with a V-shape toecap

Losers is a relatively new sneaker brand from Japan marked with a V-shape design on the toe of each shoe. The man behind the kicks, Sneaker Wolf, had previously collaborated with Nike and New Balance, before going solo and winning with Losers. Striving to create each shoe with a sense of iki, the Japanese concept of beauty and perseverance, these plimsoll-style shoes are all about clean lines and classic design and you’ll be glad to know that we’re holding both the Highs and Lows, both of which you can shop now.