Talya Goldberg + Lucas R. Adams

Business

2016 Final position: 34

She’s a blogger-turned-entrepreneur with a passion for social media, and he’s the owner of Kraftisan with a manufacturing background. Together, they make up Nifty250 – a social printing tech startup in Cape Town that prints your Instagram photos in Polaroid style.

The company’s aim is to offer customers a seamless, fun experience: “In today’s digital world,” their website explains, “many of us spend a lot of time snapping away on our phone cameras, taking countless pictures, and uploading the best ones to a social network without the intention of ever turning ‘pixel into paper’. We began to realise that nothing quite compared to a traditional print, or the nostalgic feelings invoked from paging through a lovingly curated family album.”

For a brand that had the odds stacked against them from the beginning, they’ve done phenomenally well. When they were starting out, there were less than a million Instagram users in SA and they were attempting to build a business based on one, perhaps limited, photo format. Through the high quality of their service, collaborations with local bloggers and association with big lifestyle brands like Levi’s, Grazia and TRESemmé, they’ve managed to make their company somewhat of a household name and are now looking to expand delivery overseas.

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