Adam Duxbury + Joshua Meltz

Fashion

2016 Final position: 3

With their hearts set on the idea of designs for South Africans, by South Africans, friends Adam Duxbury and Josh Meltz set out to create a swimwear label that uplifts creatives locally. Inspired by Clifton 4th’s iconic granadilla lollies, as well as a passion for all things summer, Granadilla Swim demonstrates a colourful and creative collection that is committed to local design and manufacturing.

Duxbury has experience in management consulting and e-commerce, but his passion lies in design and fashion, while Meltz’s background lies in retail experience – having already started and sold his first company in Edinburgh, with Granadilla Swim being his second venture.

Duxbury and Meltz have committed to donating 5% of their profits to charitable causes helping to promote entrepreneurship in South Africa.

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