With athletes like Neymar, Mayweather, and Lebron on its benches, Nike’s dominance of the sportswear scene seems unstoppable. A perennial in street and youth culture as well, it hosts streetwear staples like Air Force 1s as well as cutting-edge silhouettes like the Huarache and Flyknit ranges. Balancing contemporary technologies and classic styles, look to Nike’s range of apparel designed for optimal performance and comfort. Shop online with Superbalist for access to the latest sneakers and clothing from Nike in South Africa.
You don't need us to tell you that Nike is by far the biggest name in sportswear and sport shoes in the world. But in 1972 students asked 'Who's Mike?’ when they saw the first Nike running shoes and T-shirts at a college race. As Nike founder Phil Knight told Harvard Business Review 'In the early days anybody with a glue pot and a pair of scissors could get into the shoe business so the way to stay ahead was through product innovation. We happened to be great at it.’ Perhaps because Nike was founded by a runner and an athletic trainer fitness has always been at the core of the brand. While it may not have started the fitness revolution in the ’80s Nike certainly was right there. Two Michaels have helped turn Nike's swoosh into one of the most recognisable logos around the world. First in 1984 a rookie basketball player called Michael Jordan began playing in a pair of Nike Air Jordan. By the end of the season every kid wanted to be 'like Mike’. Twelve years later track star Michael Johnson crouched in the starting blocks at the Atlanta Olympic games. Wearing a pair of Nike gold spikes he won the 200m and 400m gold that year. Nike has since introduced sportswear – track tops T-shirts vests – and even children’s clothing. Nike can kit you out from head to toe in high-performance clothing and socks and give you a bag to pack it all in but it will always be known first and foremost for its training shoes. No matter what your goals are Nike knows that training and running no longer is a pastime or a niche activity it's a way of life. Browse their latest sneakers and training gear in Superbalist's online store today and get with the Nike programme. As Nike says if you have a body you are an athlete.
Named after the Ancient Greek goddess of victory, Nike was actually founded as Blue Ribbon Sports in 1964. The giant of sneaker and streetwear culture came from humble beginnings, its now iconic swoosh was designed by a student for a mere $35 dollars. Known for it’s innovative technology, like the Air Max then and Flyknit now, as well as its incredibly sought-after silhouettes, there’s certainly something of a cult surrounding the brand.more