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Describing itself as, “an empowering, bold, and forward-thinking online fashion brand,” Missguided has carved itself a space in one of most competitive industries in the world in less than a decade. Affordable enough to not break the bank, yet still fashion-forward enough to keep you a step ahead, there’s a clear reason they’ve become so successful. Shop Missguided online with Superbalist and we’ll offer you free delivery anywhere in South Africa.


Missguided is a relatively new kid on the block, only founded in 2008, but that doesn’t mean you shouldn’t take them very, very seriously. Inspired by catwalks and celebrities but influenced by real life, this brand celebrates being a digital girl in a material world. Fashion-forward and wallet-friendly, Missguided makes for the perfect partywear.