Deep purple shampoo that tones down brassiness and strengthens damaged hair. Stay California cool with this blue-based purple formula that tones down yellows and oranges in blonde and lightened hair. Made from the same formula as our Strength Cure system, not only does it keep your color pure, but also fortifies and repairs damage.

Before / After:

Tones and neutralizes brassiness in blonde and lightened hair
Repairs damage
Gives hair strength and softness
Helps prevent future damage
ZeroSulfate®, 100% Vegan Formula
Color protection from patented Antifade Complex®

Ingredients & Fragrances:

The plant-based protein Keravis strengthens strands and prevents damage while the powerful antioxidant Astaxanthin helps heal and repair. Bright Purple Orchid not only provides natural violet toning properties, but also softens strands.
An intoxicating aroma of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood for a bespoke scent.

How to Use:

Apply a dime-sized amount to wet hair at the scalp.
Use your fingers to emulsify a rich lather and work down to the ends, covering every inch where brassiness may reside.
Rinse.
For extra toning, leave on longer or repeat washing.
To achieve the most neutral toning and get extra strength, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.

Baby & Kids Clothing

Cool Kids Kids's Girls 8-16

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Switch watch - white & pink