Among South African fashion designers few can hold a candle to Amanda Laird Cherry. For over 20 years she has been delighting women with fashion made to be worn in real life. The garments’ simple lines easy structure and everyday elegance have earned the Amanda Laird Cherry label a fiercely loyal following. But it's the beautiful colours and vibrant South African-inspired prints that will catch your eye first before the way the fabric feels on your skin steals your heart. Cotton linen and wool are among her signature choices and all fabrics first and foremost have to be good supple and soft to pass the Amanda Laird Cherry test. The designer has a unique flair for creating 'beautiful garments' as Time magazine called them which are in sync with South Africa's history and that evolve with the country. She designs for women from all walks of life. Her dresses combine old-school functional styles with feminine fabrics and prints and her pinafores wrap dresses and culottes are vintage Amanda Laird Cherry. With each season they win over a new generation of fashion fans with their combination of elegance and eccentricity. Why women love Amanda Laird Cherry has much to do with this duality. How you wear it is up to you which makes the clothes right in any setting whether it's a shoot for British Vogue or Dazed and Confused – both of which have featured Amanda Laird Cherry. In 2016 when the label celebrated its 20th birthday the Durban Art Gallery hosted a retrospective of her designs and she was named Durban Fashion Legend by the city. Take a minute to shop the new Amanda Laird Cherry collection online at Superbalist and have your designer garment delivered to your door.
As one of South Africa’s most prolific designers, Amanda’s fashion line creates beautiful clothes that tell personal and political stories. The garments are made in collaboration with local crafters and skills-building organisations, plus the range features stunning pieces in plus sizes.more